Self-initiated research needs more risk and more investment. But it offers more entrepreneurial freedom. The BUSarchitecture example shows how much this strategy can pay off if it is anchored in the DNA of the office. However, this requires staying power and the willingness to make mixed calculations. “Small projects always reach the limit of their financial possibilities,” says BUSarchitektur managing director Spinadel. “But I see it as training for the big projects, which definitely pay off financially

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Courage to research

Country: 
Deutschland
Location: 
Berlin
Address: 
Plattform Competitionline
Date: 
31 January 2020
Organisator: 
Competitionline
Partner: 

BOAnet

Expert: 

Kristina Simons

Publication: 

Vorsprung durch Forschung

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Self-initiated research needs more risk and more investment. But it offers more entrepreneurial freedom. The BUS architecture example shows how much this strategy can pay off if it is anchored in the DNA of the office. However, this requires staying power and the willingness to... ☛ READ MORE